The Vegetarian Butcher

The Vegetarian Butcher

The firm sells a variety of foods, ranging from minced meat to prawns, through 3,500 sales points in 15 countries (the bulk of them are in Dutch supermarkets) and has annual revenues of €12m ($14.2m). One in five sausage rolls sold in Albert Heijn, the Netherlands’ largest supermarket chain, comes from the veggie butcher. Mr Korteweg says he wants to make factory farming obsolete by “seducing meat-lovers” without inflicting suffering on animals and damage to the environment by feeding livestock.

a tenth of Germans are now vegetarians, up from 0.6% in 1983.

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